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Our family’s relationship with the sea and seaweed can be traced back to a miraculous accident that happened nearly 100 years ago. Our great-grandmother Elsa Reuschle graduated chiropractic school in 1921. She was one the very first female chiropractors in the U.S. Over a decade into Elsa’s thriving practice, she took a terrible fall and tore several tendons in her leg. 

Elsa was bedridden, unable to care for her patients for many months. A lifelong helper and healer, this paralysis was devastating. One morning she awoke from a magical dream in which the ocean had healed her. At sunrise, she insisted that her husband Frank take her to the beach near their home in Long Island, NY. It was the middle of December. There was snow on the ground. But, she was determined to swim in the frigid waters.

Almost immediately, she saw small improvements. She continued swimming daily. Within a few weeks, her leg was healed!

She attributed her recovery to the full spectrum of minerals and trace elements present in the saltwater and the abundance of seaweed found in the Long Island Sound. She even began collecting mineral-rich Fucus (Bladderwrack algae) to make seaweed poultices for her patients. Elsa continued to promote healing through her chiropractic practice and swimming in the cold water into her 90s!

The women of our family followed in Elsa’s footsteps as helpers and healers. 

Our mom (and founder) Jenefer was the most inspired by her grandmother. Jenefer studied various holistic healing modalities including Polarity Therapy, Acupressure, Shiatsu, and Biodynamic Craniosacral Therapy. 

In the early 1980s, Jenefer landed on Orcas Island at an intentional community where she deepened meditation and healing practices in polarity and craniosacral. As she honed her gifts and started a family, the community opened a full spectrum spa and enlisted her to lead the way. Having never stepped foot inside of a spa, Jenefer approached it with Elsa’s wisdom and connection to the sea: committed to building a sanctuary of healing with ocean essences at its core.

OSEA was born in this spa, from our Mom’s desire to create effective AND safe products. Authentic products that honestly deliver results; nourishing the skin with potent, bioavailable ingredients. 

As Elsa’s wisdom taught her and chemistry confirmed, seaweed is a nutrient-dense superfood. Seaweed, our star ingredient, contains powerful bioavailable minerals and nutrients that are readily absorbed and utilized to transform, nourish and rejuvenate skin cells.

After more than a decade of formulation, we officially launched in 1996. 

More than 24 years later our vision remains the same, with the next generation at the helm. Having grown up deep love for the sea and a deep connection to her grandmother our oldest sister Melissa felt a calling to share the wisdom of the women before her with the world. Through her gentle and joyful guidance OSEA’s mission  has grown into something much larger than we ever imagined.

Today, our family is involved in every aspect of the company. Whether searching for new natural derived ingredients, running our social media campaigns, or sourcing the most eco-responsible packaging –OSEA truly is a family passion.  

Jenefer Palmer


OSEA began in Jenefer’s kitchen sink after a decade working as Spa Director at the historic Murrieta Hot Springs. Paired with her training in various healing modalities including Polarity Therapy, Acupressure, Shiatsu and Biodynamic Cranialsacral Therapy, Jenefer was a thought leader in the burgeoning wellness space. Her desire to create active, organic and clean skincare was revolutionary and what began as a personal passion soon evolved into a fully fledged beauty brand, manifesting the seed of her idea into reality.

Melissa Palmer

CEO + Co-Founder

Undoubtedly her mother’s daughter, Melissa acquired Jenefer’s appetite for innovation at a young age. As a passionate entrepreneur and marketer, she started her career by creating and helming e-commerce strategy for a host of brands in the wellness sector. Before becoming OSEA’s CEO, she also launched and grew her own women’s fitness empire, expanding into European and Asian markets, which is where she developed her expertise as a master community builder and digital marketing savant. Today, her proudest accomplishment is the evolution of OSEA from small family business to a global leader in the luxury, clean skincare sphere.