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15 Best Natural Hair Dyes For Coloring Your Hair At Home In 2023, Per Reviews And Hair Colorists

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Headshot of Jenna ClarkBy Jenna Clark
hair dyes
Taia Leituala

If you've flirted with the idea of dyeing your hair, but have been put off by the fact that hair dyes are filled with toxins and chemicals, you're not alone—and hopefully, this list will put you at ease. Natural hair dyes and other natural, better-for-you hair color options do exist, though they may take a little more research to find.

See some of the best natural hair dyes below:

  • 1
    Natural Hair Color

    Best All-Natural Hair Dye

    Khadi Natural Hair Color

    $22 at Amazon
    Read more
  • 2
    Radiant Hair Color Kit

    Best For Hydrating Hair

    Madison Reed Radiant Hair Color Kit

    Read more
  • 3
    Simply Color Hair Color

    Best For Sensitive Scalps

    Schwarzkopf Simply Color Hair Color

    Read more
  • 4
    Temporary Color Gel

    Best Natural Temporary Color Gel

    Christophe Robin Temporary Color Gel

    Read more
  • 5
    Herbal Hair Dye

    Best Herbal-Based Hair Dye

    Naturcolor Herbal Hair Dye

    Read more

That's because the truth is…there aren’t many chemical-free options. “If using something natural is number one on your priority list, henna is the safest option as it is all-natural," says Krystel Cuadra, senior colorist at Fekkai Soho. You can also seek out vegetable-based hair dyes, adds Felicia Dosso, lead colorist at Nunzio Saviano Salo . “There are actual vegetables that will color hair, such as carrots, beets, and lemon juice."

Aside from these all-natural options, there are many other dyes that contain smaller amounts of harsh chemicals, like ammonia and P-phenylenediamine (PPD), which can cause skin irritation to some, per the U.S. Environmental Protection Agency.

To make finding a natural or organic hair dye easier—whether you’ve dyed your hair before or are looking to continue coloring with safer dyes—see below for the 15 best natural hair dyes, according to customer reviews.

1
Best All-Natural Hair Dye

Khadi Natural Hair Color

Natural Hair Color
1
Best All-Natural Hair Dye

Khadi Natural Hair Color

$22 at Amazon
Credit: khadi
Pros
  • 100 percent natural
  • Gentle on hair
Cons
  • Dye may have unpleasant odor

You should add Khadi's natural hair dye to your cart if you’re looking for something made with 100 percent natural and vegan ingredients. The dye is made with finely-ground plant powder that naturally darkens your hair while adding shine.

Rave Review: “This Khadi powder is absolutely the best product ever. The color is subtle and perfect. Plus, it leaves your hair so shiny and healthy after a few days. The main thing is to seriously follow all the directions and advice. It is totally vegan which is major, too.”

2
Best For Hydrating Hair

Madison Reed Radiant Hair Color Kit

Radiant Hair Color Kit
2
Best For Hydrating Hair

Madison Reed Radiant Hair Color Kit

Credit: Madison Reed
Pros
  • Offers 100 percent gray coverage
  • Available in 28 shades
Cons
  • On the pricier side

If you’re okay with spending a little extra cash to color your hair, grab this hair dye kit from Madison Reed. "It's free of all of the harshest ingredients that are commonly found in hair color products and is leaping bunny-certified," says Dosso. Plus, it contains argan oil which moisturizes hair and adds shine.

Rave Review:“ It is a great relief to have found a hair dye that covers gray hair well without irritation, swelling, or itching. I am sensitive to chemicals. If I can use this dye, you probably might be able to use it, too.”

3
Best For Sensitive Scalps

Schwarzkopf Simply Color Hair Color

Simply Color Hair Color
3
Best For Sensitive Scalps

Schwarzkopf Simply Color Hair Color

Credit: Schwarzkopf
Pros
  • Dermatologist-tested
  • Contains soy protein
Cons
  • Limited in color availability

Schwarzkopf knows that scalp irritation and allergic reactions are unfortunately not uncommon when it comes to many hair dyes, so they've formulated theirs to be as gentle on the scalp as possible. This dermatologist-tested dye is free of ammonia, silicone, and other harsh chemicals. Plus, it contains soy protein which works to strengthen hair.

Rave Review: “The scent is not even close to being as strong as other hair coloring products. It was gentle enough [that I didn't] feel a burning sensation. It also washed out very well, as other dyes seem to take forever to wash out after the first application. The best part??? NO allergic reaction! No lumps! No irritated scalp!!! The coverage was full and my hair feels so good!"

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4
Best Natural Temporary Color Gel

Christophe Robin Temporary Color Gel

Temporary Color Gel
4
Best Natural Temporary Color Gel

Christophe Robin Temporary Color Gel

Now 50% Off
Credit: Christophe Robin
Pros
  • Conceals roots
  • Fades evenly after 5 to 7 shampoos
Cons
  • Not the best option for lasting color

If you're looking to switch up your hair color for a few days or weeks, Christophe Robin’s Temporary Color Gel is a viable option. The hair color gel is made with 92 percent natural-origin ingredients, like oat flakes, which help to protect the scalp, and inula flower, which will help brighten your hair color.

Rave Review: "This provides amazing coverage of highlights and roots...[and offers] a very natural result. It lasts about four to five weeks. My hair smells amazing afterward. Just leave it on wet hair for 40 min. Super simple!!”

5
Best Herbal-Based Hair Dye

Naturcolor Herbal Hair Dye

Herbal Hair Dye
5
Best Herbal-Based Hair Dye

Naturcolor Herbal Hair Dye

Credit: Naturcolor
Pros
  • Application takes less than an hour
  • No chemical smell
Cons
  • May fade quickly

If you’re looking for a hair dye that keeps plants and botanicals at the forefront, look no further than Naturcolor’s Permanent Herbal-Based Hair Color Gel. It's made with herbal ingredients, like chamomile and sage, and will give you a new look in under an hour.

Rave Review: “This is likely the most natural-looking hair color outside of a salon I've ever used. The smell is not as intense or unpleasant as other hair colors. I have a fair amount of gray. I used the blonde N6 and it covered the gray completely. At this point, I highly recommend this product.”

6
Most Budget-Friendly Hair Dye

Clairol Natural Instincts Demi-Permanent Hair Dye

Natural Instincts Demi-Permanent Hair Dye
6
Most Budget-Friendly Hair Dye

Clairol Natural Instincts Demi-Permanent Hair Dye

Credit: Clairol
Pros
  • Affordable
  • Can dye hair in under 20 minutes
Cons
  • May not fully cover gray hair

When you dye your hair at home, you can forget about having to budget hundreds of dollars for a professional treatment. Even the at-home hair dye you buy doesn't have to be expensive, since you can shop Clairol's Natural Instincts Demi-Permanent Hair Dye (demi lasts longer than semi) for under $10—a steal. It's made with 80 percent naturally-derived ingredients and available in over 16 shades.

Rave Review: “I love this hair dye. I have been using it for years. It goes on easily and makes my hair look great. The colors are perfect. I love that it is demi-permanent, since I have to do my roots every three weeks.”

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7
Best Non-Drip Formula

Revlon Total Color Permanent Hair Color

Total Color Permanent Hair Color
7
Best Non-Drip Formula

Revlon Total Color Permanent Hair Color

Credit: REVLON
Pros
  • Non-drip formula
  • Long-lasting color
Cons
  • Color may run for a few washes

If you’re looking for a long-lasting cleaner hair dye, Revlon’s Total Color Permanent Hair Color is also a great pick. The hair dye is available at a lower price point than others, but its cream formula still produces a rich color that's advertised to last for up to six weeks. It's also formulated to be non-drip, so you can forget about having to intensely scrub your scalp to remove leftover color.

Rave Review: “This is probably the best dye for this color! I've tried other vegan dyes and they fade away after only one or one and a half weeks. This one lasts at least three to four weeks, so I dye my hair about once a month!”

8
Best For Refreshing Your Dye Job

Maria Nila Color Refresh

Color Refresh
8
Best For Refreshing Your Dye Job

Maria Nila Color Refresh

Credit: Maria Nila
Pros
  • Formulated with argan oil
  • Can blend to create new colors
Cons
  • Does not cover gray hair

Hair dye that's also a hair mask? Yes please. This Maria Nila semi-permanent hair dye will rejuvenate your hair color without harsh chemicals. It's formulated with argan oil to infuse your hair with moisture and reduce frizz.

Rave Review: “This product does not cover gray hair, but it brightens up my darker hair color between sessions. The color is natural, shiny, and healthy. It also lasts through more than one wash and is a great investment.”

9
Best Cruelty-Free Hair Dye

Manic Panic SuperNatural Hair Dye

SuperNatural Hair Dye
9
Best Cruelty-Free Hair Dye

Manic Panic SuperNatural Hair Dye

Credit: Manic Panic
Pros
  • Cruelty-free
  • Comes in a resealable tub
Cons
  • Won't fully cover your gray's

If you want to support a brand that does not test on animals and still produces amazing dye, you should give Manic Panic’s Supernatural Shades a try. This semi-permanent hair dye is both vegan, cruelty-free, and made without PPD and ammonia. Plus, many reviewers praise the dye’s even coverage.

Rave Review: “I loved the results and it was so easy to use—not messy and didn’t stain. I had Manic Panic After Midnight Blue highlights in my dark brown hair that were fading so I wanted to cover them with something more natural. I wasn’t sure how I would cover the blue, but the dye worked amazingly! The color looks so natural and it covered evenly."

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10
Best Scented Hair Dye

Garnier Hair Color

Hair Color
10
Best Scented Hair Dye

Garnier Hair Color

Now 16% Off
Credit: Garnier
Pros
  • Ammonia-free
  • Floral scent
Cons
  • May not 100% cover gray hairs

Made with natural flower oils, Garnier’s Olia hair dye will color your hair while adding shine and showering it in a flowery scent. If the harsh smell of your typical hair dye puts you off, you def won't hold your nose with this one.

Rave Review: “I love Olia. I have curly hair and this product leaves it so moisturized and bouncy. I can't say enough about the color. It’s so rich and vibrant. I am going on six months loving Olia.”

11
Best For Softer Hair

Naturtint Permanent Hair Color

Permanent Hair Color
11
Best For Softer Hair

Naturtint Permanent Hair Color

Now 16% Off
Credit: Naturtint
Pros
  • Adds shine
  • Smoothens hair
Cons
  • May stain surfaces

If you don't love how hard your locks may feel after a dye job, grab this box from Naturtint. It's designed to simultaneously color and smoothen hair, since it's infused with oleic acid (derived from olives) and meadowfoam seed oil.

Rave Review: “I'm glad I found a product that I feel comfortable using on a monthly basis. I'm not sure I’ve found anything safer to use in terms of chemicals.”

12
Best For Chemically-Treated Hair

The Henna Guys Henna Hair & Beard Color

Henna Hair & Beard Color
12
Best For Chemically-Treated Hair

The Henna Guys Henna Hair & Beard Color

Now 40% Off
Pros
  • 100% natural
  • Long shelf life
Cons
  • Some dye can get stuck in bottle applicator

When it comes to finding options that are 100 percent natural, look no further than henna. It colors hair using natural herbs, so it's safe for use on all hair types. It's a great option for those who have chemically-treated their hair.

Rave Review: “I have dyed my hair with henna-based products several times, and this product definitely produced the most vibrant color of the ones that I've used. The coverage that this product provides is great!”

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13
Most Fun Colors

Pulp Riot Semi-Permanent Hair Color

Semi-Permanent Hair Color
13
Most Fun Colors

Pulp Riot Semi-Permanent Hair Color

Pros
  • Fun and vivid colors
  • Minimal color loss when shampooing
Cons
  • Requires a little more maintenance

Yes, it's possible for hair dyes in fun colors—like pink and purple—to be free of ammonia, parabens, and PPD. Pulp Riot makes better-for-you options in a large range of vivid and pastel hair colors. The best part? Your color job may last up to 42 washes.

Rave Review: “It’s a great vibrant color that smells good, and doesn't dry out hair. It's long lasting for a semi-permanent [dye job] and fades true to color."

14
Best Heat-Activated Hair Dye

Onc NaturalColors Heat-Activated Hair Dye

Heat-Activated Hair Dye
14
Best Heat-Activated Hair Dye

Onc NaturalColors Heat-Activated Hair Dye

Credit: Onc NATURALCOLORS
Pros
  • Uses organic ingredients
  • Works with heat
Cons
  • On the pricier side

If you don't mind a little heat, you may enjoy using this hair dye from Onc NaturalColors. The hair dye’s low pH formula works with heat instead of harsh chemicals to raise the hair’s pH level to allow color to penetrate the cuticle. With 32 available shades, it’s not likely you’ll run into any trouble finding the perfect color for you.

Rave Review: “Having colored my hair for 30 plus years at home, I suffered so much damage. I came across ONC Natural Organic Colors. It was delivered today. Wow, I just did my hair, and soft and shiny is an understatement—trust me. Never ever have I had that with any other dye.”

15
Best Botanical-Based Hair-Dye

Phyto Permanent Hair Color

Permanent Hair Color
15
Best Botanical-Based Hair-Dye

Phyto Permanent Hair Color

Credit: PHYTO
Pros
  • Covers gray hair
  • Botanical ingredients
Cons
  • Results may appear darker than intended

Phyto's hair dye is made from a blend of five botanical pigments and oils which aim to nourish the hair. The formula is gentle on the scalp, but delivers intense, vibrant color to hair, so only grab this one if you're willing to commit to a new shade.

Rave Review: “I started getting gray hairs fairly young and now have quite a lot. I’ve used other box dyes and they never covered the grays very well. I also don’t like going to the salon for root touch-ups due to the cost. This is the only box dye that completely covered the grays. It did come out darker as other reviewers have said, but I chose based on that. Very pleased!"

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What should I look for in a natural hair dye?

s

There are a few things you should keep in mind the next time you're shopping for hair dye.

Coverage

When it comes to natural hair dyes, you’re going to have to settle for less coverage, says Dosso. “It's always best to expect more translucent coverage with more natural dyes, as they don’t have certain chemicals to fully saturate the hair's cuticle,” adds Cuadra.

Additionally, Dosso notes that it's important to keep in mind that natural hair dyes may not cover gray hairs as well as chemical-based dyes can.

Ingredients

If you’re looking to take the most natural route when it comes to hair dye, you should probably steer clear of ammonia. "There are hair dyes that are ammonia and alcohol-free, which are drastically more gentle on the hair," says Cuadra. "Most hair dyes contain p-phenylenediamine to help open the hair cuticle, but there are options to avoid this particular chemical, too."

When looking for a more natural or clean hair dye, Dosso says to make sure to look for labels that say ‘cruelty-free’ or ‘leaping bunny certified,' as these often steer clear of harsh chemicals.

Do all hair dyes have chemicals in them?

The bad new is that yes, all hair dyes—except for henna and vegetable-based dyes—contain chemicals. However, chemicals have varying levels of harshness. For example, PPD is one of the harsher chemicals since it's a petroleum-derived ingredient that can cause skin irritation, Cuadra says. Before committing to a dye, you can do a patch test on somewhere like your inner elbow to make sure it won't irritate you.

Headshot of Jenna Clark
Jenna Clark

Jenna Clark is a freelance writer who covers commerce, travel, beauty, and lifestyle. Her work has been featured in Insider, The Daily Beast, Well+Good, and Taste of Home. When not reviewing the latest products or traveling, you can likely find her at a theme park or watching the latest Broadway show. You can follow her on Instagram @JennaElizClark and Twitter @JennaElizClark

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